Tech Noir

West Coast IPA

The Beer:
Tech Noir is a West Coast IPA inspired by cyborgian sci-fi masterpiece, Terminator. Augment your reality with this killer combination of Chinook, Centennial, Cascade, Citra, Columbus, Cluster and Crystal. This 7% ABV IPA fits in perfectly at your favorite post-apocalyptic nightclub. Get yours before they go “Hasta la vista, hazy.” Get it? That’s a Terminator joke.

The App:
The SamplAR app brings the Tech Noir IPA can to life. Beer drinkers can mix beats and synth riffs via augmented reality tracking technology. M1 Interactive made an intuitive interface to create groovy music by playing looping samples. Once you download the SamplAR app, you simply hold your smartphone up to one of the Tech Noir cans, while the SamplAR looks for specific images embedded within the label. Each of the four can designs has three unique, interactive panels. Each panel plays an audio sample.