Adi Goodrich is a Los Angeles-based artist and designer best known for her colorful, iconic images and graphic set designs. Her work encourages the viewer to look further into commercial imagery to see the craftsmanship and historical reference that is prevalent throughout.

Adi grew up alongside her father working in architectural restoration and construction. Starting young, she’s built, demolished, restored and painted large scale buildings and interiors. She was raised watching Bob Vila’s This Old House and has been obsessed with architecture and the layers of history from an oddly early age. When Adi grew older, she Attended The School of the Art Institute of Chicago and La Sorbonne in Paris study architectural preservation, studio art and French. Goodrich’s work is inspired by the history of art, architecture and design. Goodrich’s portfolio is comprised of a range of multi-media work, including large-scale set design for advertising and film, site-specific murals, tour visuals for musical performances, photography, sculptures, and homewares.

Clients include: Apple, HP, Nike, Adidas, John Legend, Sony, Fleet Foxes, Sagmeister & Walsh, Converse, Native Shoes, Target, Lavazza, Klarna, Zen Desk, Columbia University, Headspace, Fruit of the Loom, Lyft, Google, Ace Hotel, Instagram and more.

Favorite Beers:

Jungle Boogie / Sing-Sing Boogie

Favorite Foods:

Dumplings, Smoked Salmon, Italian food made by my family in Chicago, Chicago Dog

Spirit Animals:

A raccoon

Marz Designs:

What the Pho
Dans Le Sud

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Maud Passini

Designer and Illustrator
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